When it comes to promoting your business, keeping track of the latest developments in the world of digital marketing could never be more important. With that in mind, here are six trends to look out for in 2019:
1. Chatbots
As significant advances in AI and machine learning continue, we can expect to see ChatBot becoming more widespread in the coming months. To get ahead of their competitors, many businesses are already investing in the creation of chatbots and scripts for their brands. Having a live chat box on a website can be the difference between a lost customer and a new sale. Chatbots can be especially helpful for businesses in the food delivery industry.
2. Less TV
The latest data projections show that the average number of hours spent on the internet each day will surpass the average numbers of hours spent watching TV each day before the end of the year. This means that businesses may need to rethink their investment in televisions ads and start devoting more of their digital marketing budget to online video ads.
3. Online Video Content
Today’s internet users are hungry for video content thanks to better connection speeds and unlimited data packages. As a result, online businesses need to start creating video content for their websites and social media accounts as part of any effective digital marketing campaign. One of the great things about video content is that it lends its self to organic sharing on social media platforms like Twitter and Facebook. Video content can be expensive to produce, but businesses need to know that they don’t have to create long-duration content. Short 15-sec clips often go viral online. Bay Area digital marketing agencies have been utilizing this strategy more and more since the emergence of giant video websites like Youtube, and this trend should continue into the future.
4. Live Internet Video
While all types of online video content are increasing in popularity, live streams have seen massive growth in viewing figures in recent years. Digital marketers should seriously consider buying ads during live streams, and sponsorships with YouTube live streaming influencers.
5. Smart Speakers
Smart speakers like Apple HomePod, Google Home and Amazon Alexa have started to become more popular as consumers embrace internet-connected, voice-controlled AI assistants. It is expected that companies will make it easier to buy and sell audio ads, so forward-looking digital marketers need to start making sure their website content is optimized for voice searches and playback.
6. Social Media Integration
Social media platforms currently play a massive role in effective internet marketing. In the coming months, platforms like Twitter, Instagram, and Facebook are going to become more and more integrated into third-party apps, devices and appliances. Consequently, businesses need to make sure they don’t neglect their reputation and visibility on the web’s top social media platforms.