Like everything else in the world, digital marketing field has also a number of misconceptions associated with it. There is little or nothing that can be done to overturn these myths, what can only be done is clarification.
Here are the common misconceptions about digital marketing:
Digital Marketing is Expensive
Digital marketing is less costly when compared to traditional marketing such as brochures, TV, and print advertisements. Traditional marketing involves additional costs such as printing and distribution. But in digital marketing, you only require a laptop and stable internet connection. Digital marketing can have wider coverage at little or no cost.
Digital Marketing is Too Complicated
Digital marketing may seem overwhelming to the novice users because there are a variety of platforms such as Instagram, Facebook, Twitter among others and branches like SEO, influencer marketing as well as email marketing. Once you gain knowledge of their working principles, it becomes easier to apply them. However, it’s important you have a better understanding of each one of them and what are the best online digital marketing courses to get started with.
Digital Marketing is Time-Consuming
This is the era of speed and technology. Everything requires to be done quickly and in real time. Digital marketing provides room for you to do so. You can post content and indicate the time the message should take to reach your target audience. Traditional marketing is tedious because it takes a lot of time to connect with the target audience it may be days or weeks. Furthermore, digital marketing provides you with numerous tools which enables you to obtain notifications or reminders on time, so in reality, you don’t have to spend a lot of time.
Digital Marketing Brings Brand Image Down
Digital marketing is meant to enhance the visibility of your business. It is a powerful tool meant to inform people about your product and services across the globe. There are times when customers may leave negative reviews or comments, but you don’t have to worry as long as your product and customer service are perfect. You need to respond competently to every comment posted online and address client grievances immediately.
Digital Marketing is Only for Large Businesses
Digital marketing is suited for all types of business whether big or small. It’s well suited for small business because they have a limited budget as well as resources. Digital marketing can provide a platform for small businesses to contact and interact with customers across the globe. You can begin by selling online even though you don’t have a physical shop.